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Program: Period of Purple Crying Education Program

Organizations: London Health Sciences Centre
Victoria Hospital
Maternal Newborn Care
Description of Services: Helps parents and caregivers understand the features of normal crying patterns in infants to prevent shaken baby syndrome

Nurses provide one-on-one education to families ahead of discharge home from hospital after baby's birth * education includes a booklet and DVD or app code, focused on infant development and coping strategies for infant crying

Fees: Most services covered by OHIP
Eligibility - Population(s) Served: New parents and caregivers of infants
Application: Call * no referral required
Accessibility: Wheelchair Accessible      Wheelchair Accessible
Languages: English ; French ; Arabic ; Many other languages
Area(s) Served: Southwestern Ontario

Phone Numbers: 519-685-8500 ext 56041
Crisis: Call 911 in emergencies
Fax: 519-667-6518
Website: www.lhsc.on.ca/trauma/the-period-of-purple-crying-...
Address: 800 Commissioners Rd E
London, ON
N6A 5W9
Intersection: Wellington Rd and Commissioners Rd E
Location: London (Central) * parking lot P8 (off Baseline Rd) * enter through Zone B * Obstetrical Preadmit 5th Fl * Birthing Centre 4th Fl
Hours: Mon-Fri 8am-4pm
Contacts: Jennifer Britton - Injury Prevention Specialist
jennifer.britton@lhsc.on.ca

 
This information is provided by thehealthline.ca. It was last completely updated on: 8/1/2025

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